Challenge: Deliver a seamless user experience & reduce customer calls
The existing Hobbs website was letting the company down in many ways…
- The customer journey to hiring a boat was confusing & time-consuming
- Hobbs received many calls from frustrated customers, wasting staff time
- The design & layout of the website did not match the premium, quality service Hobbs was renowned for
Given the multitude of services the company has to offer, a large amount of revenue was missed due to the poor website user experience.
This is what I’ve dreamed of, having a site like this! It’s brilliant, everything we wanted it to be.
Our customers are going to love us!
Suzy Hobbs
Business Development Manager, Hobbs of Henley
Results
0%
ROI within 30 days of launch
0%
Decrease in customer calls
0%
Increase in returning visitors
The Solution: In-depth strategy & luxurious design
Hobbs of Henley is a complex business with a huge number of variables to each of the many services they have to offer.
To ensure the new website delivered a simple and intuitive user experience, we conducted extensive research and strategic planning sessions, collaboratively with the client including;
- Competitor, target market, existing website & industry research
- Mapping the user journey through each process
- Producing a detailed site architecture
From our analysis, we found that 75% of users accessed the existing website from a mobile device. This validated the plan to design the new website prioritising mobile users.
The new website design creates a luxurious feel, promoting the lifestyle that can be had when hiring a boat from Hobbs of Henley.
Everything is then underpinned by highlighting the credibility and heritage of a family business with over 150 years of history on the water.
Results: Immediate ROI and reduced customer calls
The positive results immediately after launching the website were bountiful…
From a financial perspective, the new website had paid for itself within just 1 month of launching!
Hobbs are receiving significantly fewer calls from confused customers and one customer remarked how easy it is to purchase tickets to an upcoming event through the website.
Elegant, intuitive and a pleasure to use. We think you’re going to love the new online Hobbs experience.
Suzy Hobbs
Business Development Manager, Hobbs of Henley
