Challenge: Deliver a seamless user experience & reduce customer calls

The existing Hobbs website was letting the company down in many ways…

  • The customer journey to hiring a boat was confusing & time-consuming
  • Hobbs received many calls from frustrated customers, wasting staff time
  • The design & layout of the website did not match the premium, quality service Hobbs was renowned for

Given the multitude of services the company has to offer, a large amount of revenue was missed due to the poor website user experience.

This is what I’ve dreamed of, having a site like this! It’s brilliant, everything we wanted it to be.

Our customers are going to love us!

Suzy Hobbs

Business Development Manager, Hobbs of Henley



ROI within 30 days of launch


Decrease in customer calls


Increase in returning visitors

The Solution: In-depth strategy & luxurious design

Hobbs of Henley is a complex business with a huge number of variables to each of the many services they have to offer.

To ensure the new website delivered a simple and intuitive user experience, we conducted extensive research and strategic planning sessions, collaboratively with the client including;

  • Competitor, target market, existing website & industry research
  • Mapping the user journey through each process
  • Producing a detailed site architecture

From our analysis, we found that 75% of users accessed the existing website from a mobile device. This validated the plan to design the new website prioritising mobile users.

The new website design creates a luxurious feel, promoting the lifestyle that can be had when hiring a boat from Hobbs of Henley.

Everything is then underpinned by highlighting the credibility and heritage of a family business with over 150 years of history on the water.

Results: Immediate ROI and reduced customer calls

The positive results immediately after launching the website were bountiful…

From a financial perspective, the new website had paid for itself within just 1 month of launching!

Hobbs are receiving significantly fewer calls from confused customers and one customer remarked how easy it is to purchase tickets to an upcoming event through the website.

Elegant, intuitive and a pleasure to use. We think you’re going to love the new online Hobbs experience.

Suzy Hobbs

Business Development Manager, Hobbs of Henley

Interested in a website like this for your business?

A project like this would take 6-8 months to complete. You can expect to invest between £30k – £50k for a website like this.

Contact us to discuss your website.

Talk To Us

Ryan in a meeting with the client