Your website should give the best possible user experience. If it doesn’t, fix this ASAP.
What’s the purpose of your website? To generate sales? To generate leads? People are coming to your website for a reason.
Whatever that reason may be, you need to make sure they have the best experience, and can easily get whatever it is they need.
TL;DR (Too long; didn’t read)
- Ensure your website pages load as fast as possible
- Your website MUST be mobile-friendly
- Regularly check the basic functions on your website to ensure they always work
- Avoid Pop-ups
- Make sure your website looks modern
Your Website is Painfully Slow to Load
There’s nothing more annoying when it comes to exploring websites than arriving on one and getting the swirling wheel of death.
You know what I mean, that little circle, swirling round and round while you’re just sitting there waiting for the website to do its thing.
It’s just a shit user experience. People don’t want to wait to view your website, people want to arrive somewhere, get the information they need, and move on with their day.
If your website loads slowly, you’re more than likely going to be losing customers as a result. People will move onto another website, one where they aren’t kept waiting.
Do you like sitting on hold to companies listening to god-awful dated hold music? Nope, didn’t think so. Don’t keep your users waiting.
Your Website isn’t Mobile-Friendly. WHAT?!
We are living in 2022, if your website STILL isn’t mobile-friendly, what are you doing? I’d say get with the times, but that’s being too generous.
There really is no excuse for not having a mobile-friendly website.
You only need to look at these stats to see just HOW important it is to ensure your website is optimised to be viewed on mobile and other smaller devices.
- Over 80% of internet users use mobile devices
- 57% of LinkedIn traffic comes from mobile
- 83% of mobile users expect a flawless experience whenever they visit a website
No one should be having to try and zoom in on your website on their mobile to read your content.
Mobile phones are such a huge part of our lives, and they’re only going to continue to grow and improve.
Your website needs to be keeping up with this, being regularly improved, and giving the best user experience possible to anyone that views it.
The Functions on Your Website Don’t Work
Now, this really annoys me, and I’ll give you a recent example…
I’m planning a wedding. I went onto a catering company’s website and they had an enquiry form to get a quote, fabulous!
It was quite a long enquiry form, so there I am inputting all of the information about the wedding, but what doesn’t work? The drop-down fields. I can’t submit the form because it doesn’t f***ing work.
I then begin looking for a phone number so I can call them instead. Do they have one on their website? No.
I keep looking and eventually find their email address and by this point, I’m pretty pissed off.
Out comes the keyboard warrior inside me and I have a right moan about how their form is shit and doesn’t work, how they don’t have a contact number, and how much of a ball-ache it’s been to even get to this point.
Moral of the story? It’s so basic, make sure the functions on your website actually …function!
Using Pop-ups on Your Website
Ever gone onto a website and thought WOW, I love that pop-up!
I doubt it highly. Yet, they are everywhere we look online.
Personally, whenever I see a pop-up, my default is to click close immediately.
I don’t want to be force-fed information, especially not sales information or requests for my email address so I can be sent loads of spam emails that I then forget to unsubscribe to.
Granted, not everyone will have that view, some people will interact with pop-ups and they can be a good marketing tool.
However, you don’t want to piss off your website users. The use of pop-ups will probably increase your chances of annoying your user, and therefore reduce the amount of time they spend on your website.
If you must insist on using a pop-up on your website, do so with caution. Choose an engaging design and include an incentive. It must appeal to your user, and serve a purpose.
Your Website Looks Shit
Was it built on something like this? We hope not! When was the last time your website was updated?
We see pretty awful websites on a daily basis. If your website was built in the ’90s and hasn’t been updated since then, chances are it’s looking pretty shit.
What impression does that give to your user? That your services are dated, that you don’t care about the appearance of your brand?
It’s really worth thinking about.
First impressions are key. You want your user to land on your website and think WOW, this company looks great. I want to work with them, I want to buy their products.
Your website needs to have a visual impact. It needs to be easy to navigate, and it needs to look good.
Stop Annoying Your Potential Clients
See how easy it is to piss off your website users? If you want to find out how we can help improve the user experience on your website, contact us today.