Delivered: Refreshed Branding & Conversion-Driven Website
During the discovery process, it was clear that the brand needed a new lease of life as it felt tired. By pulling out the key messages which were buried in various company documents, we were able to bring together a new version of the brand including a more vibrant colour palette.
An initial deep discovery enabled us to plan, design and develop a new website which was built to convert as many visitors into leads, whether they be potential candidates or clients.
We also created additional functionality to keep visitors on the website including an improved job application system as well as a bespoke CV builder application.
Decreased Bounce Rate
Increased Avg. Session Duration
Increased Avg. Time on Page
Website Conversion Rate
Results: Improved user experience, bespoke functionality & plenty of leads
Since its launch, visitors to the new Dovetail website have enjoyed a significantly improved user experience which is evidenced by the increased time which users are spending on the site as well as the vastly reduced bounce rate.
In addition, the new website is converting 1 in every 10 users into some form of lead whether that be by phone, email or using one of the many contact forms dotted around the website.