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Launching a new website for Newbury’s favourite recruitment company

Challenge: Highlight values & generate quality leads

The recruitment industry doesn’t have the greatest reputation but Dovetail is different. The client wanted a website that showed how much they care about candidates as well as the effort they put into each and every placement for their clients.

All of this was part of the wider objective which was to deliver a website that generated a positive return on their investment in the form of new client enquiries and candidate registrations or applications.

Delivered: Refreshed Branding & Conversion-Driven Website

During the discovery process, it was clear that the brand needed a new lease of life as it felt tired. By pulling out the key messages which were buried in various company documents, we were able to bring together a new version of the brand including a more vibrant colour palette.

An initial deep discovery enabled us to plan, design and develop a new website which was built to convert as many visitors into leads, whether they be potential candidates or clients.

We also created additional functionality to keep visitors on the website including an improved job application system as well as a bespoke CV builder application.


Decreased Bounce Rate


Increased Avg. Session Duration


Increased Avg. Time on Page


Website Conversion Rate

Results: Improved user experience, bespoke functionality & plenty of leads

Since its launch, visitors to the new Dovetail website have enjoyed a significantly improved user experience which is evidenced by the increased time which users are spending on the site as well as the vastly reduced bounce rate.

In addition, the new website is converting 1 in every 10 users into some form of lead whether that be by phone, email or using one of the many contact forms dotted around the website.

Let's work together

Your website could be your strongest business asset.
We create results driven websites which work for you.

Call us on 01491 412 857 or email [email protected]