Strategy & Planning
The client’s existing website was not working hard enough. Specifically the team at BBO Recruitment required a solution which would deliver increased conversions from both candidates and client prospects. This, together with a desire to appear more personable and friendly, created the brief for the new website.
Based on the agreed brief, we set about planning different user journeys for the various scenarios in which someone would be using the site and the information they would require in order to convert. From here a site map was formed which created the basis.