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ZercoPrint

ZercoPrint

ZercoPrint supply printers and ink to both large and small businesses, specifically those within the public sector including the NHS.

They have a unique value proposition of being able to provide free printers together with the cheapest ink toner in the UK.

Objectives

  • Present the business as trustworthy and credible

  • Create a more vibrant online presence

  • Deliver a new website that will be the lynchpin of generating new business

  • Integrate the new website with the existing CRM

  • Utilise an intuitive CMS for easy management of available printers

  • Improve search engine rankings

  • Improve page load times

Delivered

  • Logo design consultancy

  • Industry, competitor and ideal client research

  • Brand messaging

  • UX strategy

  • Copywriting

  • Bespoke website built on the Wordpress platform

  • On-site optimisation for search engines and social channels

  • Custom analytics dashboard and monthly insights

  • Monthly website maintenance

We delivered

Increased
Traffic

+0

Decreased
Page Load Time

-0

Increased
Conversions

+0

Increased
Session Duration

+0

Phase 1

Strategy & Planning

The team at ZercoPrint have created a fantastic print solution for small businesses and they needed a website that better represented their unique offering. With such an unbelievable offer, we felt it was important to build as much trust within the user as possible.

Our team decided to approach this project by being completely transparent with the copy and outlining exactly how the process works in a clear and understandable way. Partnering the copy with official HP/Canon imagery as well as the trusted NHS logo, who are one of ZercoPrint’s key clients, further reinforced their credibility too.

Phase 2

Messaging & Design

The client provided us with copy for the new website which we felt could be tweaked to better demonstrate the service they provide while at the same time, building trust within the user. At this stage we created a mood board for the client which pulled together our industry research as well as our initial thoughts on imagery and layout, the client also consulted us on some improved branding they were working on, specifically their logo.

Once the new logo was agreed, we proceeded to design each page of the new website and presented these to the client at their head office. The client was delighted and presented zero negative feedback, they immediately signed-off the works for development.

Phase 3

Development

From a technical point-of-view, there were 3 key considerations going into development; the site needed to incorporate an easy to-use CMS for the management of the printers, it must integrate cleanly with their current CRM and finally, it had to load quickly.

Our development team created the integration between Wordpress and the existing CRM which allowed users to move seamlessly between the two. Once all of the content was in place and the designs implemented, we tweaked every line of code, implemented a caching system and fine-tuned the each page resulting in a 0.75 page load time.

Phase 4

Ongoing Analysis

As we continue to build on our close relationship with the client, we have provided on-going services including maintaining the website to ensure those page load times don’t slip and the site is secure. We have also created digital dashboards which highlight KPIs of how the website is performing and although the client has 24/7 access to these, we send them a monthly reminder with commentary on the data.

The client has also utilised our services for consultancy on content marketing, Google AdWords, Google My Business and social media. Including utilising our concept of a 'Did You Know' series of facts about the true cost of print to SMEs and the environment.

  • "You nailed the brief and delivered an exceptional website that we’re all extremely proud to have the ZercoPrint brand on. Your process from initial meeting to delivery and beyond is fantastic, we felt in the know throughout the build process and your proactive approach to ensuring we get the most from our new website even after it’s launched is excellent.”

    Awesome website, amazing service!”

    Head Office, ZercoPrint

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