How to Effectively Improve Your Brand’s Online Credibility
Consumers are looking for trustworthy, credible brands. When a customer must choose between your product or service or that of your industry rivals, their buying decision will more than likely be determined by who appears to offer the most respectable and dependable business.
With this in mind, it’s crucial to ensure your brand’s online presence demonstrates credibility. In this article, we explore a number of ways you can effectively improve your brand’s online credibility.
Online search engines and traditional media are reportedly the most trusted forms of media. For this reason, you must aim to write many high-quality articles to improve your search traffic, while establishing your brand as a thought leader in the industry.
Regular blogging can significantly increase your online traffic. What’s more, it can turn a lead into a sale, as it can showcase a product that may encourage a customer to make a purchase on your website. High authority publications are also more likely to link to your high-quality blogs to aid their own content, which can help boost your rank in the search engine results pages and increase trust in your brand.
Publish eBooks or White Papers
Establish your business as a credible brand by writing and publishing insightful, helpful eBooks or white papers. Prove to your customers that you have the knowledge and expertise to provide the best products and services for their needs, which could encourage them to make a purchase.
High Authority Guest Blogs
Reach a new audience by securing exposure and backlinks on a high authority website. Invest in backlinking services to promote your brand to their established demographic, which can encourage visitors to click through to your website and make a purchase. What’s more, it can boost your credibility in the search engines, as the increased trust will improve your rank in Google.
Active Social Media Pages
One of the most effective ways to gain trust online is with an active social media page. Aim to regularly update your posts, communicate with followers and actively answer any questions regarding your brand, products or services.
Many consumers will visit a brand’s social media pages to identify if there is a voice behind the website, as they are looking for an authentic, transparent business. What’s more, they will want to know a company will listen to their customers and resolve any issues promptly.
Work with Brand Ambassadors
Social influencers can determine consumers’ buying behaviour, as they ooze credibility. Aim to work alongside brand ambassadors so you can become credible via association. Word of mouth marketing can propel your business, as people will take a brand ambassador’s word at face value and invest in a product or service.
Encourage Employees to Spread the Word
Want to encourage word of mouth about your brand? Ask employees to promote your brand both off and online. Your team can become brand ambassadors, as they can drive a considerable amount of sales to your business, as their friends, loved ones or acquaintances will be more likely to trust in a referred service. You could even provide incentives for employees to promote your brand to their loved ones or followers, such as a financial reward or an extra day’s holiday.