Challenge: Highlight values & generate quality leads

The recruitment industry doesn’t have the greatest reputation but Dovetail is different. The client wanted a website that showed how much they care about candidates as well as the effort they put into each and every placement for their clients.

All of this was part of the wider objective which was to deliver a website that generated a positive return on their investment in the form of new client enquiries and candidate registrations or applications.

We have been working with Riweb for 3 years now and we absolutely love them!

Claire Clark

Managing Director, Dovetail Recruitment



Website Conversion Rate


Decreased Bounce Rate


Increased Avg. Session Duration


Delivered: Refreshed Branding & Conversion-Driven Website

During the discovery process, it was clear that the brand needed a new lease of life as it felt tired. By pulling out the key messages which were buried in various company documents, we were able to bring together a new version of the brand including a more vibrant colour palette.

An initial deep discovery enabled us to plan, design and develop a new website which was built to convert as many visitors into leads, whether they be potential candidates or clients.

We also created additional functionality to keep visitors on the website including an improved job application system as well as a bespoke CV builder application.


Results: Improved user experience, bespoke functionality & plenty of leads

Since its launch, visitors to the new Dovetail website have enjoyed a significantly improved user experience which is evidenced by the increased time which users are spending on the site as well as the vastly reduced bounce rate.

In addition, the new website is converting 1 in every 10 users into some form of lead whether that be by phone, email or using one of the many contact forms dotted around the website.

They are efficient, helpful, offer great advice and support and genuinely care about the business and its challenges offering as much help as they can.

I have no hesitation in recommending Riweb to anyone who is looking for a personal, professional expert in web design and marketing insights.

Claire Clark

Managing Director, Dovetail Recruitment

Interested in a website like this for your business?

A project like this would take 2-4 months to complete. You can expect to invest between £8k – £20k for a website like this.

Contact us to discuss your website.

Talk To Us

Ryan in a meeting with the client