Challenge: Maximise eCommerce Opportunities
Long-time client, Loddon Brewery was on a path of ambitious business growth and viewed their website an integral part of their plans.
They approached us with a simple question; how can we maximise the potential of our website to drive more revenue?
Their existing website already had eCommerce capabilities as part of a previous Forwwward review but because this was more of a bolt-on, the online shopping experience was not as good as it could have been.
In addition, Loddon was also undergoing a rebrand which needed communicating on their website.
Riweb has enabled our website to become one of the fastest-growing revenue streams within our business.
Dan Hearn
Director, Loddon Brewery
Results
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ROI within first 9 Months
0%
Bounce Rate
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Increased Conversion Rate
Delivered: Personalised Online Shopping Experience
It was evident that Loddon required a complete rebuild of their website with the purchasing experience at its core.
There were many complexities to the way in which Loddon delivered their products which were uncovered during the discovery process but with the customer at the heart of every decision, we ensured the new website was a breeze to navigate.
From a business perspective, we ensured that no money was left on the table by including a wealth of sale opportunities including:
- Cross-sells
- Up-sells
- Bundles
- Discount codes
Not only are product sales available but the new website also offers brewery tours, memberships and table bookings at the newly redeveloped tapyard.
Results: Revenue-Generating Machine that ‘Runs Itself’
Since its launch, the new website has broken several sales records for the Brewery, delivering a 10x return on investment within the first 9 months of being launched.
As a direct result of the improved user experience on the website, phone calls from customers with sales queries have dried-up, allowing the team at Loddon to focus on brewing awesome beer!
Riweb have been with us every step of the way with our website. From initial concept and design through to launch, Riweb has enabled our website to become one of the fastest-growing revenue streams within our business.
Its functionality and reliability are first class, as is the ongoing support and customer service we receive from Riweb every day.
Dan Hearn
Director, Loddon Brewery