12 SEO Tips for Writing Web Content

Writing Web Copy

There appear to be hundreds, if not thousands of SEO tips and tricks out there that seem to concentrate on quick fixes, corner-cutting, or link building. While link-building is essential, it is useless without good, clean, quality content to link to.

SEO is, without doubt, a long process, ignoring the quick-fix guides is a great start!

Good quality content is fairly simple to achieve. Presumably, you will already have something you want to talk about and now all you have to do is write about your content in a way that is easy to read, includes more references to the subject than any other, and is long enough to explain your subject in enough detail.

That’s basically it!

Once your content is written, the hard part is done and it’s just a matter of some minor tweaking and writing accurate tags and headers.

To break things down further, here are our 12 SEO tips for writing web content..

12 SEO tips for writing web content

Ensure your content is easy to read

Simple enough, try not to use words with too many syllables, keep sentences nice and short and ensure your web content is spelling and grammar checked.(I admit the open invitation to correct mine!)

The Flesch–Kincaid readability test is a great reference.

Keyword density is somewhat of a myth!

Filling your copy with as many of your chosen keywords as possible is NOT going to help your content in terms of SEO. Instead, your copy should flow seamlessly and it will naturally include enough instances of your subject.

There is NO ideal number of keywords for your content

…That being said, include your keyword in your first paragraph

It is a good idea to include the subject of your content within the first paragraph of your copy, this will help search engines identify what your content is about.

Use images

As interesting as your subject may be, nobody wants to read endless amounts of text! Using images with accurate alt and title tags shows your copy is interesting and relevant.

Include your subject in the main headers

Your headers (h1, h2, h3…) should always be relevant to the content and including your keywords here is also useful

Write enough content

Your page should include enough text to accurately get your point across without dragging. There is no minimum requirement of words but I always aim for at least 300.

Consider linking out!

I appreciate this may sound crazy and it is actually a debatable method – see this video on linking out from SEO Moz (this is my link out!). I personally am an advocate of linking out as it shows you are an authority on your subject and you may just get a useful backlink!

Link out and you may just get a useful backlink!

Write an accurate URL

Simple enough, ensure your page URL includes the subject of the page.

Write an appealing Meta Description

Meta descriptions, like your page content, should be easy to read, accurate and appealing. This is your opportunity to summarise your page and grab the reader’s attention.

Include the subject in your description

Getting carried away with the point above should not lead to leaving out the keyword or keyphrase for the subject altogether! Ensure you include the subject at least once.

Ensure your chosen keyword is in your Meta title

Not only should you include the keyword but it should be at the beginning of your meta title.

Your Meta title should be accurate and concise

Search engines tend to ignore anything after 70 or so characters so keeping your page title concise is key.

That’s our 12 SEO tips for writing web content, Good luck!