Why Typography Is Pivotal To Good Web Design

Typography is pivotal to web design, helping to set the tone, mood and feeling of a website. The website’s User experience is directly affected by typography and can either keep users browsing on your page or drive them away. Your digital presence is an extension of your business and in order to portray that as accurately as possible, you have to consider what typography fits with your brand aesthetic the best.

What does your font say about your business?

Typography can be thought of the same way as a color scheme. If you want a regal feeling to come across on your landing page, red and gold are usually the colours associated with royalty. If your business is environmentally friendly and likes to emphasize sustainability efforts, green is the colour people associate with nature.

When it comes to fonts, the same type of relationship applies because each font has its own unique presence.

Fonts like Arial and Times New Roman are associated with business professional settings and are appropriate fonts to write a resume with.

Cursive fonts are used to portray a more ethereal feeling and are used for celebratory purposes. Sweet sixteen invitations or save the dates for weddings usually have cursive fonts to show a more formal occasion will be taking place.

Fonts that look like handwriting or are a bit ‘choppy’ show that a brand may be on the more playful and creative side. All these different elements circle back to one question: how are you going to portray your brand to your consumers?

Zara’s exemplary use of typography

As an international, affordable luxury clothing brand, Zara translates their fashion style onto the digital screen with their typography.

The fonts are sleek, clean, and presented in an easy-to-read manner. For Zara, the typography contributes to shaping and emanating what the brand is about.

When it comes to bringing the brand forth in font choices, it is the job of the designer to represent the brand’s identity in one or a combination of fonts.

Font overload

Brands are multidimensional and sometimes you may want to demonstrate that by using a number of extravagant fonts but don’t do it!

If your website has too many different types of fonts next to each other or even layered together, the page becomes difficult to read and navigate. This will drive users away from you.

As a general rule of thumb, websites use between 2-4 different types of fonts across their website to show diversity but to also keep consistency.

It’s okay to get excited and try lots of different ideas but remember you still have to communicate your message clearly through the font and written content.

Hubspot tells readers how you can include a creative element to your fonts without going overboard by including transitional effects, text within a motif, creative designs or by adding animation on site.

The Layout

According to webinsation.com, typography counts for over 90% of your website design. This includes the mapping of where your font will be on the page.

The layout is just as important as the typography and there needs to be a balance on your website.

For users in the United States, something important to remember is that they read from left to right and then down. Following the words and flow of your website should not be hard. The typography should guide users across the page with ease.

The case study- Sharpie

Sharpie’s website is a good example of utilizing different types of fonts to engage the user but presenting them in a way that is not cluttered.

The clean white background helps emphasise the bright colors and font choices made by the company. The layout also goes from left to right and then brings readers down the page.

Serif vs. Sans Serif

There are hundreds of different fonts available for your business to choose from. But one of the biggest decisions you will have to make is between serif and sans serif fonts.

Serif fonts are the fonts like Times New Roman that have the little lines at the end of each letter.

These types of fonts are generally used for printed documents. San serif fonts are the ones like Arial that are clean and crisp with no additional ends.

Many businesses favour san serif fonts when it comes to digital design because they give off a more modern feeling.

Final thoughts

Typography is an important aspect of your website development journey and should not be overlooked. It is just as crucial to portraying your brand to consumers as your business’ color scheme or logo because it is what users first see when they visit your website. Remember these different pointers to help you more accurately depict what your brand represents.