How To Use Video to Improve Your Website Engagement

Video Marketing

When it comes to marketing campaigns in today’s media-driven society, nothing reaches your audience quite like video. Some of the most successful marketing campaigns of today include viral videos and video content created specifically to drive sales and deliver on clear call-to-actions. Whether establishing a customer base, sharing ideas or selling products, any website can benefit from video marketing.


According to data, CTR (click-through rate) of video ads are 18 times more than HTML banners. One third of retailers increased their conversions by 91% with videos. For e-commerce stores, the more pages with video generally saw an increase of up to 80% in conversion and an increase of 68% in the average value size of the order. These numbers and trends can’t be ignored and should be strongly considered when building a website looking to maximize engagement.

Video Commerce

When it comes to the world of online commerce or ecommerce, 14% of retail sales are influenced by video. A customer is 73% more likely to buy after watching a product video, and video viewers are 1.6 times more likely to buy on commerce sites. If video commerce is the primary marketplace for your business, adding video marketing and great content is a great way to convert traffic to sales.

Growing Trend & Traffic

It is estimated that 75% of all mobile traffic will be video by 2020, and video traffic is expected to triple by 2020 in comparison to their 2015 numbers. With engagement, conversion and a rising global trend all pointing towards a video and content-rich future in marketing, it’s imperative to include it in the design, release and marketing of your website and online business. In fact, video marketing is potentially the best way currently available to directly influence your audience and turn them you’re your customers online.