Need more website conversions? This excellent article will help you discover tips and tricks to increase your website conversions, read it and then action it!
Devising clever marketing strategies while sticking to a tight budget can be daunting to say the least. Getting the message out there is simple enough, finding people willing to spread the word is a whole other ballgame. Lucky for us, there are a couple of decent approaches that can get the ol’ steam engine rolling and start generating a reasonable amount of buzz without almost any real investment on our part. These tactics usually revolve around creating stunning content and getting into the heads of potential customers.
Churn out new content
The first and really best way of attracting the watchful eyes of the internet is to create and publish good, quality content. This might seem like a no-brainer, but in today’s world – most sites focus on quantity and selling out than actually providing something worth reading. The gist is, if readers come across actually engaging and stimulating content – they will be inclined to share it with their friends and family, looking to spread the message/story//whatever. This can be a powerful tool and can make something go viral within just a couple of hours. Keep in mind that is is like playing the lottery, but if you do strike gold – you’ll be set.
Make it good
It’s not just about creating content and spreading it all willy-nilly, no. It’s all about the approach, how you stylize it, where you post it, when you post it. All of these can have a huge impact on whether the material goes through enough hands to catch fire or dies down after a few minutes. Hitting peak hours is absolutely crucial, as most content creators will tell you, certain timeslots generate the most traffic and it is this window that you’re trying to take advantage of. Do your research, spend a fair amount of time working on the presentation as well as your content, then let it spread.
Make your product a statement
There is more to a product than a slogan and a price tag. The most obvious examples are Nike or something like a Rolex. These companies have made their products less about what they do and more about what they say about the person wearing them. The more you sell your product as an idea, as a statement of the person wearing or using it, the better results you’re going to see. Instill the idea of your product being something a person needs and associate it with strong, powerful words like “power”, “strength”, “reliability” etc. These will greatly enhance your arsenal and will appeal to a specific market without really costing you anything except time.
One of the best ways to inspire loyalty and creatively market your product is to set up giveaways and random draw prizes for various activities related to your product or service. Let’s face it, everyone loves getting something for free, this is whole concept and lifeblood of casinos all over the world. The funny thing is, the prizes don’t really have to be anything particularly special, and the sheer fact that they’re “free” will do wonders. When looking digital rewards, try offering nifty e-books or discount coupons for future purchases.
If looking at the physical side, well then, we have a plethora of options. The easiest way to do this is to give away coupons for various services which you’ve already allied yourself with. Something like a cleaning company, some decorating firm, a florist shop, super easy storage, stuff like that. You’d be surprised how many people without a garden opt for a free garden hose just because they’re convinced it’s free. And the best part about it is: you can make sharing your content an entry requirement. Hello free marketing.
Think outside the box
This has to be one of the hardest things to do, but it is not impossible. Creating something genuinely original is extremely hard in today’s world, but that’s not what we’re looking to do. The trick here is to innovate in small steps, little quality of life improvements which will set your company apart and have people talking. This can be done by applying methods from other industries into your own, it might work, it might not – but it will set you aside from all of the rabble around you – that’s all we need. Something to set us apart and make us interesting, social media will do the rest.
With all of these methods in play, all we have to do is to stay vigilant and figure out what our next move is. Guerilla marketing has its perks, the trouble is – they stop at “it’s cheap”. While a good strategy to begin with it is by no means something that should be considered for the long game. Use this to boost visibility and get your campaign started before delving into more traditional means, making a name both for yourself and your company.
Leila Dorari is an entrepreneur and freelance writer from Sydney. She is passionate about small business improvements and innovative marketing tips and tricks. In her free time, you can find her hiking with her furry four-legged friend.