The Importance of Responsive Website Design to Businesses

Responsive Web Design

During 2014 the amount of people using mobile internet is set to overtake those using their desktop computer to connect. Perhaps not the most dramatic piece of information you’re likely to hear, but if you’re a business owner – with an online presence – it’s the data you need to be paying attention to.

The spread of our internet usage across a range of devices means it’s crucial for businesses to have mobile-friendly sites. Where this once meant having one site for desktop and another for mobile users, making your website content compatible across all devices through the process of Responsive Design is the most effective way to make your business truly user friendly.

The Benefits

The benefits of Responsive Design can’t be understated. With the blistering increase in mobile internet usage, sites that fail to capitalise on Responsive Design are likely to suffer from high bounce rates- where customers or clients leave your site to seek easier to use sites of competitors. Not convinced? Read on for the specific benefits of Responsive Design.


The most popular search engine in the world is strongly in favour of sites using Responsive Design. The key is that Responsive Design allows Google to organise the web’s content much more easily, as websites that use RD have a single URL and the same HTML across both sites. The alternative model, two different sites for mobile and desktop, means Google does twice the work; unnecessarily.

Social Media

Having one URL across your sites allows users to share your content more easily and with 55% of social media consumption taking place on a mobile site the excuses for not using responsive design are quickly losing merit. The fact is that if you’re site isn’t mobile compatible the probability of people sharing your content is already plummeting.

Conversion Rates

The amount of people shopping using mobile devices and tablets is rising steadily year on year. If your mobile site isn’t compatible or as user-friendly as it should be you are likely to suffer from high bounce rates, which will inevitably lead to poor sales conversions.


Search engine optimisation is imperative to running a successful website in the modern world, but if you’re running two different sites for mobile and desktop you’re also having to run two different SEO campaigns. This is time consuming, technically difficult and quite frankly not worth it when a website enjoying a Responsive Design will only require one SEO project.

With the amount of websites converting to Responsive Design rapidly increasing, to keep up with the competition it’s time to think about upgrading your strategy. Having a poor mobile site on today’s internet is an exercise in failure. Users expect instantaneous responses, with a page loading time of over 3 seconds considered detrimental to SEO purposes. Research also shows that 61% of people will leave your mobile site if they do not see the content immediately whilst an enjoyable web experience is alleged to leave a user 67% more likely to buy your product or services.

Now that is a no-brainer.