As a web development agency that looks after many of our client’s websites, the recent upturn in spam referrals showing up all over Google Analytics has become a real pain in our ass!
Not sure what spam referrals are? Read this more in-depth post by the good guys at Moz.
Needless to say, we’ve contacted Google about the issue but we assume they will already know and be working on a solution.
In the meantime, there is a workaround..
- Log into Google Analytics
- Open the property for which you want to filter the spam
- Click Admin
- Under ‘Account’, click All Filters
- Click +Add Filter
- Give your filter a name, we simply use the URL of the referral we are blocking e.g. 100dollars-seo.com
- Under ‘Filter Type’ choose Predefined
- For the next 3 options, choose
b. ‘traffic to the hostname’
c. ‘that contain’
- Under ‘Hostname’ enter the spam referral you wish to block e.g. 100dollars-seo.com
- Ensure your domain is in the ‘Selected Views’ box on the right
- Finally click Save
Your filter should look something like this:
Unfortunately there is currently no way of doing this in bulk so you will need to repeat the above process for each referrer you wish to block. 🙁 Enjoy this? Get digital marketing and entrepreneurship advice straight to your inbox!