Fundamental Design Principles That Make Your Website Stand Out

Ri Web's blog on fundamental design principles that make your website stand out

Your website is your number one online marketing tool and you can’t afford to be a poor representation of your brand.

But achieving a professional web design that looks deceptively simple but highly functional and user-responsive requires the expertise of a top professional web design company.

A touch of experience and expertise in your web design will be obvious to your site visitor, adds to user engagement rates, and significantly boost your search engine ranking. That is because, even though a first time visitor may not consciously notice it, your website will be able to achieve elements of:

  • Brand consistency
  • Ease of use
  • Technical solidity
  • Effective information presentation
  • Aesthetically pleasing effect

For most parts, these are the main effects you want your web design to achieve, and they as well comprise the main factors that make web users rate a website as “good.” These are also parts of the elements Google lookout for when ranking web page.

Let’s take a view of some of the key elements that outstanding websites have successfully integrated. In combination with a top quality web hosting from companies like Openhost web hosting, your website will be a true goldmine.

But first note that just like the nature of digital technology, design is fluid and dynamic and these basics are not cast in stone. Trends and styles keep evolving and that’s why the best websites are always reviewing their sites at least every two years.

Page Space

They say life abhors a vacuum, and so humans have developed a tendency to always want to fill empty spaces. Novice web designers apply this principle in their designs too, creating cramped websites that can’t breathe.

But smart and professional designers understand how to use both tangible and intangible elements to create the right mood and brand expression. To them, space is one of the most useful ‘tools’ to manipulate for better aesthetics that are simple and sophisticated at the same time and in an intriguing way.

One of the page space designing techniques is line spacing. This has to be balanced; not too little between the lines of copy so it doesn’t look unreadable, or too much so it doesn’t appear gaudy.

Another technique is the use of white space — which could as well be any colour that dominates the pages — to provide some balance and proportion to the page.

Eye Movement

Expert web designers are a lot more than artists, they’re also technically adept and infuse some bits of psychology in their design approach. Every element placement and the way they appear have a strategic meaning.

One of an experienced web designer’s subtle techniques is to guide the visitor’s eye to the most urgent messages on the web. Eye-tracking researches, for example, have proven that the first place the visitor’s eyes goes on-page is the top left-hand corner. That’s why it’s where logos are placed on most websites.

Other techniques used by expert designers to guide the eye with the page elements are contrast, colour, positioning, size, and the design elements themselves.


Aside from images, videos, and graphics, typography is the other major element a designer uses to achieve instant effect in shaping the visitor’s perceptions and perspectives.

Therefore, they’re very deliberate and strategic in their choice of fonts. Fonts express different meanings and have varied attraction levels based on their designs or the website target market.  The designer will make sure that their choice of fonts suits the style of the website.

The font sizes also matter; and are used to demarcate the headlines from subheaders and then the main body or text of the website. So also are the text spacing. They must not be so close together that they make reading difficult.

Contrasting Colours

First off, every colour is naturally attractive; but at varying levels and degrees. Dominant colours like black and red will grab the viewer’s attention more than muted colours such as white or beige.

Experienced web designers perfectly understand the psychology of colours and how the colour wheel operates. So they understand what colour shades and tones complement or enhances certain elements on the page, such as the CTA button. Or what shade and tones works or contrasts best as background colours.

However, other factors like the brand’s colour or the predetermined colour scheme must be considered. The designer also needs to think about what colour pairing works best to bring out their full effect or strike the right mood they want to convey.